What is a Leaflet? 10 essential questions about Leaflets

Leaflets are a simple and cost-effective way for you to get your message out to current and prospective customers. Our guide answers the 10 key leaflet questions you might have before ordering a batch for your business.What is a leaflet? A leaflet is a small sheet of printed paper that puts across a short message clearly and concisely. Businesses use leaflets to advertise their products and services. They’re often also used to let people know about new stores, special offers and events.

  • They can either be:

  • Handed out face-to-face

  • Delivered to customers through the letterbox

  • Stapled to a brochure and passed on

What is the difference between flyers and leaflets? Some people use the words ‘flyer’ and ‘leaflet’ to mean the same thing – but these terms refer to two separate printed products.

  • Flyers: One piece of paper, with a front and back page – often used to promote events and club nights

  • Leaflets: One piece of paper, but folded to create the effect of multiple pages and provide space for more content

Which should you choose? It really depends on the amount of content you have to share. Leaflets afford you the space to go into more detail, and the opportunity to create separate sections using the natural breaks created by the individual ‘pages’. Flyers generally focus on one specific thing, such as an event. What is the standard size of a leaflet? DL is a perfect paper size for a leaflet, as it has a tall, slim design that works well for many types of business. It leaves ample room for text and space for imagery – the perfect combination. However, it’s possible to order leaflets in a whole range of sizes, depending on your needs. That’s especially useful if you’re looking to fit leaflets within specific packaging if they’re being sent out to your customers as part of a wider package. We offer various dimensions ranging from A7 to A2 – as well as our bold square-shaped options, perfect for a contemporary-looking, design-led piece. If you’re unsure what’s right for your promotion, check out our leaflet size guide for more information. Are leaflets a good way to advertise? Leaflets are a cost-effective way for businesses to advertise its products and services. They’re a quick method of getting a clear message across to a wide audience. They also offer you the chance to be creative. Take the opportunity to show off your design skills by creating a stunning promo piece that impresses the all right people. Leaflets are also likely to be retained by recipients, with 45% of people who receive one through the mail likely to keep it on a pinboard or in a kitchen drawer – according to a DMA study. What should I include in a leaflet? The most important thing to consider when creating your leaflet is this: will people understand what it’s about at a glance? If the answer is no, then go back to the drawing board. When considering how to write a leaflet, think about the message you want the reader to take away. Good leaflets need:

  • Benefit-led and relatable headlines

  • Key message or theme

  • Copy written in plain English

  • Design broken up with sub-headings

  • Bullet points to detail key information

  • Call to action: What do you want them to do?

  • Key details: Phone number / website / email address / social tags

Contact details should be displayed clearly so people know how to find out more. Include a map with your location highlighted to guide customers to your premises. Likewise, don’t forget images to showcase your products and boost the visual appeal of your leaflet. The more visual your business, the more you should focus on imagery. What is the best font for leaflets? It’s easy to get carried away when picking a font, which is important aesthetically, but make sure your leaflet is readable. Using an easy-to-read font for any blocks of text, such as descriptions of products or services, is essential. Helvetica is a strong choice for a leaflet. It’s a simple sans serif font that displays information in a clean and effective way. The Helvetica ‘family’ includes different components such as Helvetica Bold – ideal for your headers and key messages. It’s best not to go crazy with the number of fonts you use. If you find yourself using 3 or more on a single leaflet or flyer, you might want to ask yourself if you really need that many. How long do leaflets take to print? Leaflets are quick to print once your artwork is finalised. At Solopress, we understand the need for speed and offer free next day delivery in the UK on leaflet orders. This is especially useful if you’re exhibiting at a trade show or event and need last-minute leaflets, or any occasion where a hard deadline means that you have to produce promo material without delay. What is the best way to hand out leaflets? Once you’ve printed your leaflets, you then have several ways to distribute them. You can hand them out directly, making sure you have the appropriate permission, or pay a professional leaflet distribution company. This can be an effective way to draw people in from a busy street, or to boost visibility in another area – farther away but with high footfall. Alternatively, you could send them out to customers. You have a few choices:

  • Door drops – bulk delivering unaddressed leaflets and flyers through letterboxes

  • Addressed mail – sending them directly to addresses in your approved database of contacts

  • Send in packages – including leaflets inside the packaging of products you ship to customers

Do I need permission to distribute leaflets? Check with your local council to see if you need a licence to distribute free leaflets, as this can vary from city to city. Enter your postcode into the Government’s website for an accurate picture of your local area’s regulations. You may need to obtain a licence that covers handing out leaflets in the street. However, if you’re posting through letterboxes or leaving them in a building for people to pick up, you don’t need permission to do so, unless these premises are private. Learn how to distribute flyers and leaflets How do I design my own leaflets?

You can take a proactive role in creating your own leaflets by submitting your designs to us using Photoshop or InDesign. If you aren’t experienced with design software, you can use our free “create your own” tool online, selecting from a wide range of attractive designs and inputting your own info and imagery. Ready to get started? Ask for free no obligation Quote