Have a bold headline. ‘Gorgeous Garden for Summer’ (This would be ideal for a landscaping company).
Have an eye catching image.
Have a track-able call to action with t&c’s. E.g. FREE BBQ with this flyer*. The main T&C’s you want is an expiry date, and to state, they need to present the flyer to receive the offer. E.g. *Expires 31/07/21. Valid upon presentation of this flyer only. Minimum spend £1000. Please ask for further details.
Why do these keys work so well? The headline allows people to associate and identify with your service, the image attracts and keeps their instant attention, and the track-able action (usually in the form of an offer) gives people a reason to respond.
Point to remember: our big-name clients such as Dominos Pizza and O2 often have an initial higher response than an independent company in the same field because they have already built up a trusted brand. As such, don’t think leaflet distribution is all about instant ROI; it is also about brand awareness. Therefore, if you regularly (every month) distribute to the same area, people will understand that your business has backbone, and they are more likely to respond than if they just receive your flyer once.
Looking back at your flyer, were you missing these key ingredients? If so, let us do your next design for you, giving you the best possible chance of having a fantastic response on your next distribution.
For more information please get in touch with us today. We provide leaflet distribution from just £45 per 1000.